Turn your packing tape into a branding powerhouse with these simple yet impactful strategies.
Think packing tape is just for sealing boxes? Think again! Custom packing tape is one of the most underrated tools in your branding arsenal. It’s not just a practical necessity—it’s a golden opportunity to make a bold statement and build a lasting impression. Whether you’re shipping out products, gifting swag to clients, or wrapping up special deliveries, custom packing tape can help transform generic (aka: plain) packaging into an exciting unboxing experience that reflects your brand’s personality.
Ready to turn your packaging into a brand ambassador, and let your custom tape do the talking? With creativity and the right strategies, your tape can go beyond sealing boxes—it can seal the deal on unforgettable customer experiences. In this post, we’ll share the benefits and practicality of custom self adhesive packing tape as well as easy ways to make your brand shine.
Best Custom Packing Tape Benefits
Custom printed packing tape is more than just a functional adhesive—it’s a branding powerhouse that goes the extra mile to promote your business. By incorporating custom tape into your packaging strategy, you gain a versatile tool that boosts visibility, enhances presentation, and strengthens security, all while reinforcing your brand.
Custom packing tape ensures visibility that travels, turning every shipment into a moving advertisement for your brand. In fact, you can think of your custom packing tape as a traveling billboard. It doesn’t just secure packages; it carries your branding from warehouse shelves to your customer’s doorstep. With your logo and design front and center, every shipment becomes a mobile advertisement, ensuring your business leaves an impression wherever your packages go.
Don’t think of your custom branded packing tape as just an add on to your packaging. Like everything else your customers see, it reflects your brand. The best custom packing tape offers a professional presentation. It says a lot about your brand, and custom tape takes it to the next level. By elevating the look of your packages, you’re also showing your customers you care about the little details. This attention to detail signals quality and professionalism, while also setting the stage for an unforgettable unboxing experience.
Custom tape isn’t just eye-catching; it’s also functional. Unique designs provide an added layer of protection, helping to secure your package and deter tampering. With countless opportunities for creative branding ideas, your investment in custom tape is both practical and visually appealing—because why settle for ordinary when you can wrap your products in personality?
Custom tape is also an easy way to jazz up an otherwise generic box too. We love how Words with Wine used its custom tape to not just seal their box but brand it too. Featuring their logo and a boost of color an unprinted box is now ready for shipping!
Creative Design Ideas for the Best Custom Packing Tape
Your custom packing tape should do more than just hold packages together—it should tell your brand’s story. With the right design, your tape can be an extension of your marketing strategy, leaving a lasting impression on every recipient. Here are some creative ideas to spark inspiration.
Logo Love
Keep it classic by featuring your brand logo and color palette. This clean and recognizable approach ensures every package is instantly identifiable, reinforcing your brand’s presence at every stage of the shipping process. It’s an effective way to maintain consistency while making your brand stand out.
The modern minimal design of these custom packing tape rolls by Mishku Studio and Labels Studio. Featuring a logo and emblem, the tape offers a great design and reinforces the brand’s identity.
2. Seasonal Vibes
Bring some holiday cheer or special event flair to your packaging with seasonal designs. Swapping out your custom tape for festive options is a cost-effective way to add a touch of fun without overhauling your packaging. Or, you may choose to incorporate limited edition themes into your custom printed packing tape and then incorporate matching seasonal packaging for an even bigger impact. Either way, these impactful updates can create excitement and buzz that your customers will love.
When it comes to taking advantage of a seasonal theme, you don’t have to rely on holiday colors at all. Case in point, this fun custom branded packing tape by Glossier.
Playful and Memorable
Add personality with humorous slogans or clever puns that align with your brand’s tone. A witty message like “Tape it easy” is sure to bring a smile and make your packaging more approachable. Fun and lighthearted designs and bold colors also create a memorable unboxing experience that customers are more likely to share, boosting your brand’s visibility.
These clever tap designs embrace bold colors and a front and center logo design for lots of branding appeal.
4. Minimalist Cool
Sometimes, less is more. Opt for clean lines and neutral tones to create a sleek, upscale aesthetic. A minimalist approach to custom tape design exudes modernity and sophistication, appealing to customers who appreciate understated elegance.
Sleek and cool these designs offer on-brand fonts and placements that boast a memorable design. Looking for a clever way to show off your brand? Take notes from VVITCH Digital Agency and place have fun with your type pavement. So no matter how you stick it, it’s always right side up too!
Quick Tips for Making the Most of Custom Printed Packing Tape
Ready to elevate your packaging game? Custom printed packing tape can do more than just seal your shipments—it can leave a lasting impression. Follow these quick tips to ensure your tape works as hard as you do to promote your brand.
Prioritize quality. Custom self adhesive packing tape is meant to do a job. So don’t skimp on the quality. As a reflection of your brand, make sure to select tape that combines durability with vibrant printing. After all, peeling edges and faded logos definitely won’t make the right impression. Need inspiration? Talk to your Gemnote rep for expert ideas, recommendations and a curated selection of options that are in your brand.
Match Your Brand Style. Your custom tape should align with your brand’s overall aesthetic. Whether your vibe is playful, elegant, or minimalist, the design should complement your packaging and reflect your brand’s personality. Consistency is key to building a cohesive and recognizable brand.
Get creative! Sure your packaging tape is a functional asset, but it can do more than just secure your packaging. So get creative and think outside the box and beyond sealing boxes. For example, consider using it to secure tissue paper, decorate mailers, add flair to smaller packages or even enhance your luxury packaging. You can even use it on trade show booths to show off your logo. This versatile tool can bring a cohesive branded look to all your packaging elements.
Put your branding in action! For packaging that acts as a marketing vehicle, try adding a call to action! Turn your custom self adhesive packing tape into a marketing machine by incorporating elements like a QR code, social media handle or catchy taglines. Encourage customers to connect with you online, share their unboxing experience, or learn more about your brand after they receive their package.
As you can see, custom packing tape is more than a practical necessity—it’s a canvas for creativity and a tool for connection. By transforming a functional element into a powerful branding opportunity, you can make every package that leaves your hands a memorable experience. Whether through bold logos, playful slogans, or sleek minimalist designs, your tape tells a story about your brand and leaves a lasting impression on your customers. From custom swag to food packaging boxes, custom tapes and more, Gemnote can help you every step of the way!
Remember, the small details matter. High-quality custom tape signals professionalism and care, while thoughtful designs can spark joy, curiosity, or even a smile. From festive seasonal themes to versatile branding applications, the possibilities for custom packing tape are endless. Use it to secure tissue paper, enhance trade show displays, or even engage customers with QR codes and social media handles. Every use reinforces your brand’s personality and keeps your business top of mind.
Ready to get started? Gemnote’s expert team can help you design custom packing tape that aligns perfectly with your brand’s aesthetic and goals. Whether you’re looking to create a playful unboxing experience, elevate your packaging to a more luxurious level, or build a consistent and recognizable look, their curated selection of options has you covered. Best of all, Gemnote can create a curated selection of packaging ideas to fit your brand and your budget. More than just personalized promotional products and packaging, they can offer as little or as much help as you need. Trust them with product ideas and curation, design and development, sourcing and production, packaging and sustainability, and even kitting and warehousing. Check their Lookbook for more inspiration or start a project.
With these strategies, your custom tape will be more than just packaging—it’ll be part of the story your brand tells!
